Marketing Minor

The marketing minor will give students an introduction to the principles of marketing, buyer behavior, marketing research, marketing management, and experience creating and marketing an original product. This minor helps students create value for future employers through knowledge of marketing.

Degree Requirements

The Marketing Minor Requirement is 18 credit hours as follows:

MK 200/HONB 200	Principles of Marketing	3 cr.
MK 302	Market Analysis	3 cr.
MK 303	Customer Solutions	3 cr.
MK 3XX/4XX	Marketing Elective	3 cr.
MK 3XX/4XX	Marketing Elective	3 cr.
	and
BUS 423/BME 423/ME 423	Product Development and Innovation	3 cr.
	or
MK 3XX/4XX	Marketing Elective	3 cr.
Total Credit Hours:		18

The minor is not available to students majoring in marketing or marketing communication/advertising.

MK - Marketing Minor

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General

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